Ariel is a major brand of laundry detergent made by the leading global consumer goods producer Procter & Gamble (P&G).

In 2021, I worked with Ariel, taking on multiple roles as Director, Producer, and Video Editor. Meticulously crafting a seamless visual narrative that embodied the essence of their brand, the result was an unforgettable and impactful campaign that resonated deeply with their audience.